Ellen Hoeffel Named VP of Content

Multimedia Plus, a technology-driven creative services firm that develops communications solutions for the world’s leading brands, has named Ellen Hoeffel, VP of Content. This is a new position dedicated to content development across all channels including tablet and mobile for the company’s proprietary communications platform,

“Ellen is a strategic thinker and understands how to create content that educates, entertains and empowers. Her deep knowledge of the retail industry will enhance our capabilities by helping clients effectively use content to further connect with associates and ultimately their customers,” says David Harouche, president.

As vice president of content, Hoeffel will be responsible for the development, direction, methodologies and processes related to the organization, maintenance, and measurement of client content on the QuizScore platform.

Previously, Hoeffel held senior level positions at a variety of retailers, including Vice President, Recruitment at Saks Fifth Avenue and Senior Vice President, Human Resources, Brooks Brothers.

“In all industries the delivery of media and communications are undergoing drastic changes with content becoming a driving force,” says Hoeffel. “I am excited about this amazing opportunity to join Multimedia Plus and help the organization in its future growth and innovations.”


Multimedia Plus is transforming the way brands communicate globally. MMP’s proprietary technology platform, QuizScore®, ensures performance and execution of company strategies – where it counts – with customers. The company’s programs are being used by brands globally and are translated into more than 22 languages.

Multimedia Plus will be at booth #1949 at the National Retail Federation Retail’s BIG Show in New York City from January 13-14, 2014 at the Jacob K. Javits Convention Center.