Maximizing ROI with Mobile-Based Store Training and Communications

Employee training and communications are essential to the success of any retail business, but it can be challenging to quantify the benefits of these programs. In the “The ROI of Mobile-Based Store Training and Communications” whitepaper, we explore how mobile-based training and communications platforms like INCITE can lead to significant ROI for retail businesses.

Step 1: Understand the Benefits of Mobile-Based Store Training and Communications

Mobile-based store training and communications platforms provide several benefits for retail businesses, including:

  • Improved employee engagement and performance
  • Reduced training costs and time (IBC training)
  • Increased sales and customer satisfaction
  • Better compliance with company policies and procedures

IBC training allows employees to receive training in-between customers, without having to leave the sales floor or take time away from their other responsibilities. This type of training can lead to even greater employee engagement and performance, as well as increased sales and customer satisfaction.

When it comes to IBC training, a platform that is intentionally built for frontline training will have the ability to easily exit and restart training, which is crucial to remain customer focus so employees can easily be interrupted from their training. A platform that lacks this feature may not be able to accommodate these interruptions, leading to incomplete or inconsistent training or ignored customers. By choosing a platform that is intentionally built for IBC training, retail organizations can ensure that servicing customers remains the priority and employees receive complete and consistent training, leading to improved performance, productivity, and ROI.

Step 2: Estimate Your Cost Savings

To estimate the cost savings of mobile-based store training and communications, you need to consider the cost savings associated with each of the benefits listed above. For example, you can estimate the travel and training cost savings by calculating the cost of sending employees to in-person training sessions, versus the cost of providing mobile-based training. Similarly, you can estimate the cost savings associated with reduced turnover rates by calculating the cost of hiring and training new employees, versus retaining existing employees through better training and engagement.  Our easy to use ROI calculator can help provide a quick estimate: https://multimediaplus.com/roi_calculator/

Step 3: Compare the Costs to the Benefits

Once you have estimated your cost savings, you can compare the costs of implementing a mobile-based store training and communications platform to the benefits it generates. By comparing the costs to the estimated cost savings, you can determine the ROI of your investment in the platform.

Conclusion

Investing in mobile-based store training and communications platforms like INCITE, can lead to significant cost savings for retail businesses. By understanding the cost savings associated with these platforms, estimating your cost savings, and comparing the costs to the benefits, you can make data-driven decisions and justify the allocation of resources towards employee training and development.