In this episode of Retail Rockstar, Jodi Harouche sits down with Sophia Parissis, Talent Acquisition & Development Manager at SEE Eyewear, to explore how training, culture, and community fuel success at one of retail’s most distinct and design-driven brands. Sophia shares how SEE’s commitment to individuality—both for its customers and team members—shapes every touchpoint, from hiring to onboarding to day-to-day coaching on the floor.

Sophia discusses the evolution of SEE’s associate development strategy, revealing how they’ve moved beyond static training to a more agile, people-first approach. She emphasizes the power of storytelling in training, the impact of human-led coaching in retail environments, and why fostering curiosity has become a core value for their teams.

The episode also explores how SEE is leveraging tools like INCITE to empower their associates with real-time knowledge and elevate the customer experience. With a focus on nurturing confident, well-informed teams who embody the brand, Sophia delivers insights that are both tactical and inspiring—making this a must-watch for retail leaders who care about talent, culture, and the customer connection.