MMP Launches INCITE Acceleration Server at NRF Big Show Booth

Tablets can download content at speeds up to 100x faster then over the store internet connection

NEW YORK–(BUSINESS WIRE)–Multimedia Plus ( is leading the way in mACP (mobile associate communications platforms) with the launch of its INCITE Acceleration Server, providing streamlined and faster downloads, and an enhanced user experience.

As clients are moving to a 1:1 associate to tablet ratio and publishing new video content sever times a week, MMP is meeting the challenges with bandwidth issues and limited memory on the tablets. In response, INCITE Acceleration Server further reduces the bandwidth impact of delivering high quality video by mirroring cloud content in each store. Content is downloaded to each store only once. Tablets can download content at speeds up to 100x faster then over the store Internet connection.

“The memory limitation of the tablet is eliminated by using the INCITE Acceleration Server for storage and the user experience is greatly improved,” says David Harouche, CEO of Multimedia Plus. “In developing our technology we take a realistic approach to meet the demands of retailers and their associates with tools that are proven to incite the front line and bolster the bottom line. ”

MMP’s INCITE platform leverages retailers’ opportunity to empower associates with tools that inform, impress, and incite brand loyalty with shoppers who have made that particular store a destination. Associate interaction with shoppers has a significant influence on the shopper’s purchase decision. Retailers have the power to close the training and communications gap that currently exists with tools that are cost-effective and offer real-time metrics.

MMP has delivered of over 1 million programs and 5 million modules to associates in 22 countries, by providing sales associates with ongoing, day-to-day updates, offensive skill-building, and brand strategies required in today’s fast-paced world of in-store retail. Retailers around the world are empowering the in-store associate with training and technology tools to create a stellar shopping experience for customers with a new level of efficiency, associate and customer engagement, and in-store sales success.


Multimedia Plus is transforming the way brands engage globally with app based communications for the frontline to improve performance. MMP’s proprietary technology platform, INCITE powered by QuizScore®, ensures performance and execution of company strategies – where it counts – with customers. The company’s programs are being used by brands globally in 22 countries.