Brooks Brothers & David’s Bridal Discuss How Next-Gen Apps Close the In-Store Knowledge Gap with Multimedia Plus at NRF BIG Show

NEW YORK–(BUSINESS WIRE)–A major retail trend for 2016 is putting tablets in the hands of sales associates. Brooks Brothers and David’s Bridal will join Multimedia Plus to discuss how associates are using cutting edge technology platforms to become armed with product knowledge, learn top-notch selling skills, and exceed customer expectations. The discussion will take place on Tuesday, January 19, 2016 from 4:00–4:45pm on Level 3 EXPO Hall, BIG !deas Room 4.

The discussion will feature Kelly Stuart-Johnson, Director of Learning and Brand Historian at Brooks Brothers, Rich McGrath, Senior Director of Learning and Development at David’s Bridal, and Jodi Harouche, Chief Creative Officer and President of Multimedia Plus.

As online shopping increases, physical stores that are winning at retail understand the most critical difference: The Associate. Insights on how new platforms are using dynamic content and metrics to drive KPIs and overall performance will be showcased. Speakers will share the reasoning behind the early adoption, best practices and the success that they’ve experienced so far.


Multimedia Plus is transforming the way brands communicate globally. MMP’s proprietary technology platform, INCITE powered by QuizScore®, ensures performance and execution of company strategies – where it counts – with customers. The company’s programs are being used by brands globally and are translated into more than 22 languages.

Be sure to visit Multimedia Plus at booth #2234 to learn more about the next gen app optimized for mobile devices that is empower associates.