INCITE 5.0 is coming to NRF!

Multimedia Plus to debut upgrades to mobile Associate Communications Platform

Retail technology firm Multimedia Plus will be debuting INCITE 5.0, the latest version of its INCITE mobile Associate Communications Platform, at NRF 2019: Retail’s Big Show, being held Jan. 13-15, 2019, at the Jacob K. Javits Convention Center in New York.

Upgrades to MMP’s mobile-first, retail training app include:

  • Smartphone optimized responsive interface.
  • A streamlined dashboard.
  • In-app search functionality.
  • A “slide-out” navigation menu.

Several major retail and fashion brands already leverage INCITE to train and improve communications with front-line sales associates via interactive, in-store mobile devices. In addition to helping create an improved shopping experience for consumers, the platform provides managers and executives with access to data-rich metrics from bite-sized video-based communications and training programs. They can then measure that data against key performance indicators at levels ranging from local stores and individual associates to the entire organization, using those measurements to make informed decisions that will drive growth.

The enhanced dashboard of INCITE 5.0 maximizes screen real estate with slide on/off menus and dual dashboard views that match employee-manager communication. Other new features include “content memory” that allows users to return to the exact spot in training material where they left off. The platform also now includes a “global broadcasting” feature that facilitates the distribution of messages to everyone in the organization. Corporate can now use INCITE to send out messages to all stores about upcoming promotions, employee contests, policy changes and information about social media events that can help users inform customers.

“The functionality and enhancements of the platform continue to advance,” said Multimedia Plus CEO David Harouche, “meeting retailers’ demand for frequent multimedia-rich communications that provide measurable results.”

“As the need for online engagement merges with the in-store experience, we have responded with tools that streamline key information to keep the front line appraised of time-sensitive initiatives and bring the global workforce closer to each other,” Harouche said.

Multimedia Plus was recently awarded a patent for its system and method of providing centrally updatable digital content on local electronic devices via a remote device content and learning management system. The company was awarded the patent for “mitigating high-bandwidth content issues that have been a major obstacle in effectively training and communicating to the front line,” Harouche said.

NRF 2019: Retail’s Big Show, sponsored by the National Retail Federation, is the world’s largest retail conference and expo, offering the opportunity for business operators to forge new partnerships, try best-in-class experiences and learn from some of the biggest players transforming retail today. More than 37,000 retailers from nearly 100 countries are expected to attend, and the show will feature two dozen of the top leaders from retail, technology and business as headline speakers.

To learn more about INCITE and meet the Multimedia Plus team, use code 718 at registration for your complimentary Expo Hall Pass and see us at Booth #4929. To schedule a demo, please email

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